ATARI ANNOUNCES LIMITED EDITION DUEL MASTERS™
Exclusive Shipment of
Masters™: Sempai Legends™ for the Nintendo® Game Boy® Advance to Offer
Collectible Duel Masters Cards
Atari, Inc. (Nasdaq: ATAR) and Wizards of the Coast, a subsidiary of Hasbro
Inc., announced that a limited edition run of Duel Masters™: Sempai Legends™
will ship to retail with collectible Duel Masters™ cards from the hit trading
Click here to
see a Video Game Trailer for this game.
“Atari is excited to offer official Duel Masters cards with every Limited
Edition Duel Masters: Sempai Legends,”
said Nancy MacIntyre, vice president of Marketing
and Public Relations for Atari’s Beverly studio.
“Atari created Duel Masters: Sempai Legends with
support from Wizards of the Coast and Hasbro to ensure that the Game Boy Advance
product is a perfect complement to the Duel Masters universe. Duel Masters:
Sempai Legends is an extension of the Duel Masters trading card game, a place
where fans can hone their skills and lose themselves in the rich story behind
the popular trading card game."
Duel Masters: Sempai Legends will feature several marketing highlights for Game
Boy Advance, including:
· First Game Boy Advance packaging to
feature a visually stunning halo foil prism treatment and a front box flap, so
parents and kids can see all of the great gameplay features
trading cards ever included with a Game Boy Advance game
· Fully synchronize launch strategy supported by a nationwide Wizards of the
Coast Mall Tour
Trading Card, Video Game and Anime Enthusiast
convention presence throughout 2004 and beyond Pre-order program at
participating retailers to ensure that dedicated gamers will have an opportunity
to reserve their copies of the limited edition Duel Masters: Sempai Legends
Legends offers a story-driven experience. The player inherits a valuable Duel
Masters card from his grandfather but, before he can add it to his deck, it is
stolen by a mysterious man. As a result, the player must travel
through a dangerous world inhabited by rival
duelists in the hopes of regaining his stolen property. Along the way, the
player enters tournaments and
gains the experience to some day become a Kaijudo Master.
Duel Masters: Sempai Legends is scheduled to ship June 2004. For more
information, please visit www.atari.com.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time
entertainment products and services, including the design, manufacture and
marketing of games and toys ranging from traditional to high-tech. Both
internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest
quality and most recognizable play experiences in the world.
Wizards of the Coast
Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a
worldwide leader in the trading card game and tabletop role-playing game
categories, and a leading developer and publisher of game-based entertainment
products. The company holds an exclusive patent on trading card games (TCGs) and
their method of play and produces the premier trading card game, Magic: The
Gathering®, among many other trading card games and family
card and board games. Wizards is also a leading publisher of role playing games,
such as Dungeons & Dragons®, and publisher of fantasy series fiction with
numerous New York Times best-sellers. For more information, visit the Wizards of
the Coast website at wizards.com.
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all
platforms and is one of the largest third-
party publishers of interactive entertainment software in the U.S. The Company’s
1,000+ titles include hard-core,
genre-defining games, such as Driver™, Enter the Matrix™, Neverwinter Nights™,
Stuntman™, Test Drive®, Unreal® Tournament 2004, and Unreal® Championship; and
mass-market and children’s games, such as Backyard Sports™, Nickelodeon’s Blue’s
Clues™ and Dora the Explorer™, Civilization®, Dragon Ball Z® and RollerCoaster
Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames
Entertainment SA (Euronext 5257), the largest interactive games publisher in
Europe. For more information, visit www.atari.com.
SAFE HARBOR STATEMENT
Certain statements contained in this release are forward-looking statements
(rather than historical facts) that are subject to risks and uncertainties that
could cause actual results to differ materially from those described. With
respect to such forward-looking statements, the company seeks the protection
afforded by the Private Securities Litigation Reform Act of 1995 and other
enabling legislation. Statements contained herein with regard to the company’s
business outlook and prospective operating and financial results are based upon
management’s expectations regarding various factors, which may be beyond the
company’s control. This statement is not intended to identify each and every
risk and uncertainty inherent in the company’s business, and should be read in
conjunction with the company’s cautionary statements contained in its most
recent filings with U.S. and foreign regulatory authorities.
© 2004 Atari, Inc. All Rights Reserved.
HASBRO and its logo, and all related characters are trademarks of Hasbro and are
used with permission. © 2004 HASBRO. All Rights Reserved.
All other trademarks are the property of their respective owners.
DUEL MASTERS is a trademark of Wizards of the Coast, Mitsui/Kids Station and
Shogakukan. ©2004. Wizards/Mitsui-Kids/Shogakukan
Wizards of the Coast, Magic: The Gathering and Dungeons & Dragons, are
trademarks of Wizards of the Coast in the United States and other
countries. ©2004 Wizards
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