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Pojo's Pokemon News

North America gets Pokémon themed peripherals
Casewraps Signs Multi-year Pokémon Deal

For immediate release

Edmonton, Alberta, Canada -- March 31st 2005 -- Casewraps Technology Inc (also known as “Casewraps™” ) is pleased to make the following announcement:

In accordance with a licensing agreement signed on March 8th 2005, Casewraps has become a licensee of Pokémon® characters for the purpose of appearing on wraps, a graphical adhesive decal, for Nintendo videogame systems. The current multi-year agreement with 4Kids Entertainment, Nintendo and Pokémon USA, Inc. allows Casewraps to supply the North American market with Pokémon themed peripherals. “We are excited to partner with such powerful brand names as Nintendo and Pokémon to introduce the first of many licensed Casewrap products” comments Tom Billington, president.

Casewrap products give owners the ability to add to their game systems a personalized new look. Wraps will be made available starting in May 2005 for current systems such as Nintendo’s GameCube®, Game Boy® Advance SP, and the recently launched Nintendo DS™. Consumers will be able to collect, trade, and show off their Pokémon characters as new wraps become available.

Expected street price:
$4.95us – GameCube™ Controllers, Game`Boy® Advance SP and Nintendo DS™
$9.95us – GameCube™

What is a Casewrap?

A Casewrap is a high resolution graphical vinyl that is applied (or wrapped) to a variety of items, ranging from computer cases, to game systems and mp3 players. These wraps have properties that create an easy install, removal and provide a timeless professional new look. Wraps range as simple as a panel sheet one can apply to a vast range of items, to complex precut designs to accommodate shapes such as buttons, vents, keys, in today’s peripherals. Used to personalize individuals’ items or as part of a full roll out business branding solution, wraps can be designed to find a solution to previously unavailable, expensive or timely avenues.

About Casewraps Technology Inc / Casewraps.com

With headquarters in Edmonton, Alberta, Canada, Casewraps is the provider of gaming system and computer customization products that not only serve for personal use, but also can function as corporate marketing, security and advertising solutions. Casewraps was formed in late 2000 from a collection of previously unrelated IT and Vinyl industry personnel. By capitalizing on the Case modification market, and by educating the corporate sector on the valuable retail space that often goes unbranded on everyday openly displayed items, Casewraps is building a brand-name in an entirely new market. Casewraps is currently building into the retail sector with powerful licensed artwork, and has started to create strategic efforts to bring to market these items.

Casewrap Technology products have been featured on numerous gaming TV shows, grand prize winners like in Maximum Pc’s Patriotic PC contest, multi-page magazine spreads, and on branded systems at E3, CPL, CES, COMDEX, QUAKECON, and more. A short list of the some high profile names that have used Casewrap Technology for past needs and events are, Intel, Amd, nVidia, Ati, Shuttle, VoodooPc, Alienware, Microsoft and more

Pokémon USA, Inc., a subsidiary of The Pokémon Company in Japan, manages and oversees the property outside of Asia, which includes: licensing activities; brand promotions; publication of the trading card game; TV animation; home video entertainment; the official Pokémon website; the Pokémon Center NY in Rockefeller Center and pokemoncenter.com, an e-commerce site. Pokémon was launched in Japan in 1996 for play on Nintendo’s Game Boy® and has evolved into a global cultural phenomenon. Pokémon was introduced in North America in September of 1998 and has since generated over $15 billion in worldwide retail sales. The trading card game, fueled by organized play programs around the world, has spurred global sales of more than 13 billion cards to date, while the Pokémon animated series on Kids’ WB!, now in its seventh season, consistently ranks within the top three shows for boys ages 6-11. For more information, visit www.pokemon.com

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