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Upper Deck Announces


Huntik: Secrets & Seekers


Debuts at #1


New Action-Adventure Series Airs Saturday Mornings on The CW4Kids Network

Trading Card Game Launches February 17, 2009


North Las Vegas, NV (January 15, 2009) – Upper Deck is pleased to announce that the Huntik: Secrets & Seekers animated series debuted to great reviews, including the highest rating among the all-important boys 9-14 age group, on The CW4Kids Network. The Huntik: Secrets & Seekers premiere episode was also tied for first among boys aged 12-17, and was the second-highest rated show for boys 6-11 years old.  Find out more about this great new brand at Huntik.com.   


Following the successful premiere of the animated series, the Huntik: Secrets & Seekers Trading Card Game will launch on February 17, 2009. Bringing all the action and adventure of the new animated series to the table top, the Huntik: Secrets & Seekers Trading Card Game lets players direct their own Seekers to complete missions by using amazing powers and controlling mighty Titans. Plus, one in every three Huntik: Secrets & Seekers Trading Card Game card packs includes a password that unlocks Titans and other great content on the Huntik: Secrets & Seekers website. Visit the new Huntik.com for more information.


Magic, mystery, mythology and adventure come together in Huntik: Secrets & Seekers, a fantastic new adventure property for kids. In the animated series, young Lok Lambert and Dante Vale travel the globe with their group of amazing Seekers, exploring exotic locations from the pyramids of Egypt to the jungles of the Amazon, seeking to unlock the ancient secrets of each locale. Lok and his friends search for powerful spirit-warriors called Titans to use in battle against the evil Organization. Dante, Lok and the Seekers battle the Organization and its sinister mastermind, The Professor, for the fate of the world.


The Huntik: Secrets & Seekers Trading Card Game will be available in a two-player Starter Set and in nine-card booster packs. Each booster pack will include one foil card, and one in every three packs will feature a password that unlocks even more adventure at Huntik.com. The 159-card booster set also includes Super and Ultra Rare cards. The two-player Starter Set offers a bonus DVD with a full Huntik episode; two themed decks, Foundation and Organization; a Seeker Training Guide; a game mat with quick start guide; and 21 Mission cards.  


The Huntik: Secrets & Seekers animated series debuted in North America on The CW4Kids network and in the United Kingdom on January 3, 2009, and is currently airing on Rai 2 in Italy. The series will be launched in Germany on RTL2 and in Finland on MTV3 in March, 2009. Huntik: Secrets & Seekers will also debut in 2009 in Greece on Alter TV, in South Africa on KTV, in Israel on Noga, and in Australia on Network 10. The English-language website is currently live and will be followed by the French, Italian, Spanish and German sites in January 2009.



About Huntik: Secrets & Seekers

Huntik: Secrets & Seekers is an original property created by Iginio Straffi, the author of the Winx Club, and developed through a partnership between Big Bocca Productions, leading animation studio Rainbow S.p.A., and production company m4e AG. The Huntik: Secrets & Seekers animated series has been co-produced with Rainbow S.p.A. in Italy.


About The Upper Deck Company

Upper Deck is a premier sports and entertainment publishing company, delivering a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, and sports and entertainment enthusiasts. For more information on Upper Deck and its products please visit www.UpperDeck.com.


About BIG BOCCA Productions

Big Bocca, a newly created entertainment company, specializes in the development, distribution and licensing of kids’ intellectual properties. The first production is Huntik Secrets and Seekers, which has been co-produced by the renowned Italian producer Rainbow in collaboration with m4e Germany.

Please visit www.big-bocca.com.


About Rainbow

Rainbow was founded in 1995 and quickly became a successful player in the sector of animated television series. Today the Rainbow Group is one of the leading independent cartoon production houses in Europe, for both the cinema and TV with highly successful and widely known properties such as Winx Club, Monster Allergy, Pixies. Rainbow is one of the few studios in Italy that can handle all the stages of cartoon production in house.


About m4e AG

m4e AG is a brand management- and media company that is according to its company credo „made for entertainment“ specialized on the development and utilization of high-value brands and intellectual property rights (IP-rights). m4e’s business areas are TV-production, licensing, home entertainment, merchandising, publishing, interactive & new media as well as the production of textiles and accessories through the subsidiary company Tex-Ass GmbH.



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