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Pojo.com Gaming News:

Bleach TCG to Air First Commercial
on Adult Swim
April 9, 2008

April 9, 2008 (Arlington, TX) – Score Entertainment, a leading manufacturer of premium trading card games, is preparing for the release of the Bleach Trading Card Game’s fourth set, Bankai, with a marketing campaign that includes print, online and TV advertisements.

The Bleach TCG commercial will air on Adult Swim starting the week of April 16th, one week after the release of the Bankai expansion set. The commercial features the voice of Johnny Yong Bosch, the voice behind Bleach’s protagonist, Ichigo Kurosaki. Outtakes and a bonus interview with Bosch will be available on the Official Bleach TCG website.

In addition to the TV commercial, Score Entertainment is launching an online ad campaign on the Adult Swim website, as well as on Anime News Network and TCGPlayer.com. Print ads are running in Anime Insider, Scrye, SHOJO BEAT and SHONEN JUMP, and will focus on the release of Bankai and organized play events in 2008.

The Bleach TCG, whose license is granted by VIZ Media, releases the Bankai expansion set in April 2008. For card previews, message boards, tournament schedules, card libraries and more visit www.OfficialBleachTCG.com. For more information on BLEACH please visit www.bleach.viz.com.




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