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Gen Con News:
Co-Sponsor Wizards of the Coast Creates Neverwinter Mass Adventure & Huge Magic: The Gathering Plans

SEATTLE – (June 15, 2011) – Gen Con is pleased to announce that Wizards of the Coast will sponsor Gen Con Indy with a Co-sponsorship and TCG Hall Sponsorship in 2011. Fans of games and gaming culture come from around the world to attend Gen Con Indy and Wizards of the Coast is an integral part of the industry and that experience. At Gen Con Indy 2011 Wizards of the Coast will be debuting new products, showcasing classics as well as hosting popular tournaments for fans to enjoy.  

“We are so happy to have Wizards of the Coast return as sponsors of Gen Con. Their long history with the show, as well as the popularity of Magic: The Gathering and Dungeons & Dragons makes Wizards an incredibly important part of the best four days in gaming,” said Adrian Swartout, CEO of Gen Con.

This year, Wizards of the Coast is taking Dungeons & Dragons fans back to the iconic, fan-favorite city of Neverwinter with a robust offering of Neverwinter-related products and programs. Gen Con attendees will find themselves fully immersed in the city with hundreds of gaming sessions in the Sagamore Ballroom, a life-sized encounter in the Wizards booth, and the largest Dungeons and Dragons event of the year, D&D Neverwinter Game Day, taking place on Saturday. Fans will also get the chance to experience Neverwinter by participating in the first-ever “mass adventure” happening throughout the show with a chance to earn fun prizes and swag items. A full schedule of seminars and special guests is also planned, including New York Times Best-Selling author R.A. Salvatore.

Wizards makes Gen Con the place to be for Magic: The Gathering fans, too. Players of all skill levels will have plenty to see and do throughout the weekend, including watching the best competitors in the country battle for the championship in the U.S. Nationals Tournament. A full schedule of events will also be running around the clock in the TCG Hall with Magic 2012 MiniMasters, Commander format events, Championship events for Block, Legacy and Vintage, and many more. Additionally, attendees can try their hand at the latest digital release from Wizards, Magic: The Gathering –Duels of the Planeswalkers 2012.

“Wizards of the Coast is very excited to once again be the co-sponsor and TCG Hall sponsor of Gen Con, said Jerome Lalin, Vice President of Marketing, Wizards of the Coast. “Our commitment to providing great gameplay experiences is fueled by our relationship with the gaming community and Gen Con is the perfect place to build on that relationship.”

Celebrating its 44th year, Gen Con Indy will be open to the public Thursday, August 4, through Sunday, August 7. The convention will take place at the newly expanded Indiana Convention Center in downtown Indianapolis. Everyone attending must purchase a badge. A badge allows the individual entrance to the show, admittance to the Exhibit Hall, Art Show, Anime events, seminars and any events happening in the public areas which do not require an event ticket. There are a number of different badge types, from standard badges (4-Day or 1-Day) to VIG badges to Sunday Family Fun badges. For more information and to register visit www.gencon.com.

About Gen Con
Gen Con, LLC produces the largest consumer hobby, fantasy, sci-fi and adventure game convention in North America. It was acquired in 2002 by former CEO and founder of Wizards of the Coast Peter Adkison, who owns the company headquartered in Seattle, Washington.  Gen Con is a consumer and trade experience dedicated to gaming culture and community. For more information visit the website at www.gencon.com. For up-to-the minute details, find us at www.facebook.com/genconindy and at www.twitter.com/gen_con.


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