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Uniting Players Across the World, Wizards of the Coast Proclaims July 14 “A Day to Celebrate Magic”

RENTON, Wash.—July 12, 2007 — Wizards of the Coast, Inc., a leader in trading card, tabletop strategy and role-playing games and a subsidiary of Hasbro (NYSE: HAS), today announced “Magic Game Day” - a one-day event for Magic: The Gathering« players in over 2,400 stores worldwide. On July 14, 2007, Magic™ fans everywhere are invited to visit their local participating hobby shop to enjoy an entire day of game demos, league play, tournaments, contests, prizes, promo cards and, for United States participants, the chance to win two roundtrip plane tickets to attend the upcoming Magic World Championships to be held in New York City.

“Magic Game Day is the one event of the year that no Magic player, new or old, will want to miss,” said Elaine Chase, Sr. Brand Manager for Wizards of the Coast. “It will be a celebration of everything Magic has to offer: fun, strategy, fantasy, and most of all, the enthusiastic fan community that makes Magic the best trading card game in the world. Through Magic Game Day, we hope to reward our current players with an event to remember as well as inspire new players to join the local Magic community.”

Game Day Events and Prizes (North America):

  • Learn-to-play demos for new fans
  • League Play, Tenth Edition Release Tournament (sanctioned) and Mini Master Flights (not sanctioned)
  • The first 50 participants at each participating U.S. store will have the opportunity to enter a sweepstakes to win two roundtrip plane tickets to attend the 2007 Magic World Championships in New York City
  • Exclusive foil Reya Dawnbringer promo card for event participants while supplies last
  • Prizes include exclusive Magic deck boxes, backpacks, and score pads
  • All players will be able to participate in a scavenger hunt contest -- items list to be published on www.magicthegathering.com in advance of the event
  • Hobby shop owners can “deck out” their stores with Magic decorations to vie for a $500 Home Depot gift certificate

In addition to tournaments and prizes, “Magic Game Day” provides attendees a chance to be the first to play Magic: The Gathering Tenth Edition Core Game and the brand new Magic: The Gathering 2 Player Starter Game both of which officially release hours before the scheduled events. These products feature some of the most popular Magic cards of all time and are designed to make teaching and learning the game easy. Tenth Edition is an excellent entry point for imaginative strategy gamers who want to give Magic a try, while offering the classic cards and depth of game play long-time players in the community have come to expect, noted Chase.

For more information on contests and to locate a participating store visit www.playmagic.com

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