Pojo's Duel Masters News
WIZARDS OF THE COAST AND HASBRO ANNOUNCE
KAIJUDO™
Multi-Platform Franchise to Launch this
Year
February 10, 2012 - RENTON, WA
-
Wizards of the Coast
and Hasbro, Inc., (NASDAQ: HAS) today
announced the launch of a new franchise
entitled Kaijudo: Rise of the Duel
Masters. Kaijudo will provide
multi-platform entertainment that the
whole family will enjoy, featuring
an online game, trading card game (TCG),
and a television series produced by
Hasbro Studios and airing in the U.S. on
The Hub TV network.
“As a world leader in creating
compelling entertainment featuring
stories and fantastic artwork in a
variety of expressions, Wizards is
looking forward to unleashing the
excitement of Kaijudo this year,” said
Greg Leeds, President, Wizards of the
Coast. “We are thrilled to be working
with the talented team at Hasbro Studios
and leveraging the growing popularity of
The Hub to bring this unique franchise
to the U.S. market.”
Kaijudo offers an inspiring story about
a young hero, Ray, who possesses the
rare ability to befriend and duel
alongside fantastical creatures from a
parallel dimension. It’s up to Ray to
master the ancient art of Kaijudo in
order to protect both worlds.
Through the online game, the TCG and the
TV series, kids will be immersed in a
world of fast combat and deep strategy
where they will develop strong, unique
bonds with powerful and edgy creatures,
leading them in a battle to save
humanity from annihilation.
The Duel Masters TCG is a perennial
Japanese market leader for boys 8-12,
with millions of fans playing the Duel
Masters TCG in Japan over the past 10
years. Kaijudo adapts this highly
successful TCG to a new story and
product line that are sure to connect
with a new generation of kids around the
world.
For more information about Kaijudo,
visit
www.Kaijudo.com
or like us on Facebook at
www.facebook.com/kaijudodojo.
About Wizards of
the Coast
Wizards of the Coast LLC, a subsidiary
of Hasbro, Inc. (NASDAQ:HAS), is the
leader in entertaining the lifestyle
gamer. The company holds an exclusive
patent on trading card games (TCGs) and
their method of play and produces the
premier trading card game, Magic: The
Gathering®. Wizards is also a leading
publisher of roleplaying games, such as
Dungeons & Dragons®, and publisher of
fantasy series fiction with numerous
New York Times best-sellers. For
more information, visit the Wizards of
the Coast Web site at
www.wizards.com.
About Hasbro
Hasbro, Inc. (NASDAQ:HAS) is a branded
play company providing children and
families around the world with a
wide-range of immersive entertainment
offerings based on the Company’s world
class brand portfolio. From toys
and games, to television programming,
motion pictures, video games and a
comprehensive licensing program, Hasbro
strives to delight its customers through
the strategic leveraging of well-known
and beloved brands such as TRANSFORMERS,
LITTLEST PET SHOP, NERF, PLAYSKOOL, MY
LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Hub,
Hasbro’s multi-platform joint venture
with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October
10, 2010. The online home of The Hub is
www.hubworld.com. The Hub logo and
name are trademarks of Hub Television
Networks, LLC. All rights reserved.
Hasbro’s philanthropic work strives to
bring “the sparkle of Hope, the joy of
Play and the power of Service” into the
lives of the children who need it most
through the Hasbro Children’s Fund and
other initiatives aimed to help children
worldwide. Come see how we inspire play
through our brands at
http://www.hasbro.com. © 2012
Hasbro, Inc. All Rights Reserved.