Re: 15+ Rant by Justin Langston
Rand0m, Ness, and all other players out there,
I understand that from a loyalty standpoint, Wizards has made very horrible
and wrong decisions towards all of the people who play Pokemon, especially the
15+ age group. However, when your number one priority in a company is to gain
money steadily and increase your yearly revenue, the feelings of those people
who speak out against you become secondary. But are Wizards making the best
money making decisions? Let's take a look:
- The customer is always right-- Any way you look at it, your customer is
your most important person from a business standpoint. If you can not please
your buyer, you cannot expect to gain money. The smartest way to please the
buyer is to find out what the majority of your customers want. Why do many
companies take surveys or polls and spend a tremendous amount of
time/money/energy researching what the customer wants if they don't know that
it will be beneficial to them? In this case, Wizards has NOT listened to its
buyer and has turned the proverbial "deaf ear." This has caused them to lose
more money than any other thing.
- The quality of your product-- If you desire to make money, the quality of
your product is a must. Who wants to purchase something that will not work for
them? In this case, I'm talking about a younger crowd of people who purchase
"Theme Decks." Many of these people are 6,7,8 year old children that have
little or no experience with Pokemon. The parent buys them a deck, thinking
that this will be a fun experience for the child. The child then proceeds to
go to a league and lose horribly to a better player and possibly get insulted.
What will the child do now, you ask? Seeing as this is "no fun," they will
probably quit altogether and pursue another hobby. These one-time buyers will
not benefit Wizards for long.
- Aggravation- No one likes to feel angry or upset over something right?
When Wizards makes a person upset with a ruling or decision, that person is
more likely to throw up their hands and quit than to keep on taking it. This
point goes back to the first one, but it is a point none the less.
- Transition- Does Wizards seriously think they can gain money by having
Pokemon players make a transition to Magic? Most likely not. Older players are
generally loyal to one game and that's it. If you don't believe me, here is a
good example: Beer. Go ask someone who has drunk Budweiser for many years if
they would switch to Sam Adams for no reason. You will generally find that the
person will not. Let's pretend that Wizards is able to get people to switch to
Magic. Some will not be able to for economic, religious, or other reasons. So
in short, they will lose MOST of their Pokemon players and gain SOME Magic
There you have it. Wizards ARE NOT gaining money. If anything, they are
losing money! Either their CEO IS a 12-year-old blind kid that lives in a box or
they have no clue. I prefer to think the latter, although none can be to
If you read this, and have not learned anything else, know this: NUMBERS ARE
IMPORTANT!!! Just as money is an important factor in all this, so is your voice!
Help us speak out against this so we do not lose the game we love. If we all do
not speak up, I fear we will have to SHUT UP…..