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Yu-Gi-Oh! TRADING CARD GAME EVENT BRINGS OVER THIRTEEN THOUSAND FANS NATIONWIDE TO ‘SNEAK PREVIEW’ NEW FLAMING ETERNITY SET

‘Flaming Eternity’ Sneak Preview Event Attendance Doubles November 2004 Release Celebration Turn-Out

CARLSBAD – March 31, 2005 – Over thirteen thousand excited Yu-Gi-Oh! TRADING CARD GAME fans gathered the weekend of February 26 to preview the newest set to be released in the Yu-Gi-Oh! TCG series – Flaming Eternity. Upper Deck Entertainment (UDE) Premier Tournament Organizers (PTOs) hosted Flaming Eternity Sneak Preview Events throughout various countries across North America, Latin America, and Oceana, in which eager Yu-Gi-Oh! TCG fans had the chance to take an advanced look at the never-before-seen set. The recent Flaming Eternity Sneak Preview Event attendance nearly doubles last November’s Rise of Destiny Sneak Preview Event, which attracted over 6,000 attendees throughout all locations worldwide.

According to final registration numbers, the top markets included Los Angeles, which recorded over 1200 participants, San Diego and Dallas, who each confirmed 600 attendees, and Orlando, which tallied over 800 attendees.

Winners of the Sneak Preview tournaments are given an opportunity to play with cards not yet available in hobby or retail outlets, and win various prizes, which include Yu-Gi-Oh! TCG product, and the highly sought after “Cyber Harpie Lady,” a card made available through partnership with the North American version of the hugely popular SHONEN JUMP Magazine. This was the first time the card was offered outside of Japan, in English.

The Flaming Eternity set is currently available in participating hobby and retail stores across North America. The 60-card set offers new game play options with monsters that can revive from the graveyard, and new cards that reward long-term, carefully planned strategies. Yu-Gi-Oh! TCG fans can look forward to new Beast-Type monsters -- lead by the ferocious “Behemoth, the King of All Animals,” new Fusion Monsters – which includes the new “Hex Sealed Fusions,” and the new Spell Card “Big March of Animals.”

The next Yu-Gi-Oh! TRADING CARD GAME Sneak Preview will be for The Lost Millennium. Tournaments will run worldwide on the weekend of May 28-29. Details will be available on www.yugiohpreview.com. Yu-Gi-Oh! TCG fans can look forward to additional promotional cards with SHONEN JUMP from VIZ, LLC -- which recently announced its upcoming merger with ShoPro Entertainment -- such as the “Amazoness Chain Master” card throughout the year.

The demand for booster sets has continued to increase as more Duelists join the game and compete in the Duelist King Tournament, held in neighborhood hobby stores across North America. Currently, more than 700,000 duelists are registered in more than 7,000 stores across North America.

The Yu-Gi-Oh! TCG is a product of the KONAMI CORPORATION, and is distributed worldwide (with the exception of Asia) by the Upper Deck Company.

For more information on UDE and its products, Internet users can log on to www.upperdeckentertainment.com