For
immediate release
Edmonton, Alberta, Canada -- March 31st 2005 --
Casewraps Technology Inc (also known as
“Casewraps™” ) is pleased to make the following
announcement:
In accordance with a licensing
agreement
signed on March 8th 2005, Casewraps has become a
licensee of Pokémon® characters for the purpose
of appearing on wraps, a graphical adhesive
decal, for Nintendo videogame systems. The
current multi-year agreement with 4Kids
Entertainment, Nintendo and Pokémon USA, Inc.
allows Casewraps to supply the North American
market with Pokémon themed peripherals. “We are
excited to partner with such powerful brand
names as Nintendo and Pokémon to introduce the
first of many licensed Casewrap products”
comments Tom Billington, president.
Casewrap products give owners the ability to add
to their game systems a personalized new look.
Wraps will be made available starting in May
2005 for current systems such as Nintendo’s
GameCube®, Game Boy® Advance SP, and the
recently launched Nintendo DS™. Consumers will
be able to collect, trade, and show off their
Pokémon characters as new wraps become
available.
Expected
street price:
$4.95us – GameCube™ Controllers, Game`Boy®
Advance SP and Nintendo DS™
$9.95us – GameCube™
What is
a Casewrap?
A Casewrap is a high resolution graphical vinyl
that is applied (or wrapped) to a variety of
items, ranging from computer cases, to game
systems and mp3 players. These wraps have
properties that create an easy install, removal
and provide a timeless professional new look.
Wraps range as simple as a panel sheet one can
apply to a vast range of items, to complex
precut designs to accommodate shapes such as
buttons, vents, keys, in today’s peripherals.
Used to personalize individuals’ items or as
part of a full roll out business branding
solution, wraps can be designed to find a
solution to previously unavailable, expensive or
timely avenues.
About Casewraps Technology Inc / Casewraps.com
With headquarters in Edmonton, Alberta, Canada,
Casewraps is the provider of gaming system and
computer customization products that not only
serve for personal use, but also can function as
corporate marketing, security and advertising
solutions. Casewraps was formed in late 2000
from a collection of previously unrelated IT and
Vinyl industry personnel. By capitalizing on the
Case modification market, and by educating the
corporate sector on the valuable retail space
that often goes unbranded on everyday openly
displayed items, Casewraps is building a
brand-name in an entirely new market. Casewraps
is currently building into the retail sector
with powerful licensed artwork, and has started
to create strategic efforts to bring to market
these items.
Casewrap Technology products have been featured
on numerous gaming TV shows, grand prize winners
like in Maximum Pc’s Patriotic PC contest,
multi-page magazine spreads, and on branded
systems at E3, CPL, CES, COMDEX, QUAKECON, and
more. A short list of the some high profile
names that have used Casewrap Technology for
past needs and events are, Intel, Amd, nVidia,
Ati, Shuttle, VoodooPc, Alienware, Microsoft and
more
Pokémon USA, Inc., a subsidiary of The Pokémon
Company in Japan, manages and oversees the
property outside of Asia, which includes:
licensing activities; brand promotions;
publication of the trading card game; TV
animation; home video entertainment; the
official Pokémon website; the Pokémon Center NY
in Rockefeller Center and pokemoncenter.com, an
e-commerce site. Pokémon was launched in Japan
in 1996 for play on Nintendo’s Game Boy® and has
evolved into a global cultural phenomenon.
Pokémon was introduced in North America in
September of 1998 and has since generated over
$15 billion in worldwide retail sales. The
trading card game, fueled by organized play
programs around the world, has spurred global
sales of more than 13 billion cards to date,
while the Pokémon animated series on Kids’ WB!,
now in its seventh season, consistently ranks
within the top three shows for boys ages 6-11.
For more information, visit
www.pokemon.com
