Gen Con Reports Record Number of Exhibitors Certain to enhance attendee experience

SEATTLE (July 8, 2004)‹ Gen Con Indy, North America¹s largest annual consumer hobby game convention, announces a new record in companies registered to exhibit at the show and more are expected. With six weeks until the big event, Gen Con Indy has nearly 300 exhibitors signed up, and reports a 20% increase in pre-registrations as well. This is a reflection of the show¹s popularity and the growing prominence of the gaming business.

"We are really excited to see the number of exhibitors who have already signed up for Gen Con Indy," said Peter Adkinson, CEO of Gen Con, LLC. "Not only are the numbers impressive, but the caliber of the companies attending is certain to make this Gen Con one to remember. We expect to have even more exhibitors participate in the Best Four Days in Gaming!"

Some of the more recognizable exhibitors who have signed up to date include:
Alderac Entertainment Group, Atari, Bandai America, Inc., Card Haus, Chessex Manufacturing, Comic Images, Crocodile Games, Crystal Caste, Dave & Adam¹s Card World, Decipher, Eagle Games, Eden Studios, Fantasy Flight Games, Kenzer & Company, Koplow Games, Mattel, Mayfair Games, Microsoft, Mongoose Publishing, NC Soft, Nintendo, Nvidia, Paizo Publishing, Rackham, Sabertooth Games, Social Games, Sony Online, Titan Games, Troll & Toad, Ultra-Pro, Upper Deck Entertainment, US Army, White Wolf Publishing, Wizards of the Coast, and WizKids.

Attendees can look forward to seeing and experiencing exciting events, product releases and displays by the show¹s sponsors which include: Wizards of the Coast, Upper Deck Entertainment, Nintendo, NC Soft, ITT Technical Institute, Dave & Adam¹s Card World, The Gamestation, and Pazio Publishing.

Upcoming Show Highlights
Upper Deck, creator of the interactive environment True Dungeon�‹a huge hit at last year¹s Gen Con Indy‹is introducing its newest life-size, walk-through environment, True Heroes�. Upper Deck Entertainment is also launching its Pro Circuit game tournament at Gen Con Indy. The main event at the Pro Circuit will use the new Marvel and DC trading card games, known as the Vs. System. Top prize is $10,000.

Wizards of the Coast is celebrating the 30th anniversary of Dungeons & Dragons at Gen Con with a variety of events, and new games, books and
product like a Dungeons & Dragons retrospective exhibit, a D&D dance
party, RPGA roleplaying opportunities, D&D Miniatures� and plenty of opportunities to meet D&D designers, authors and artists.

Gaming enthusiasts worldwide are marking their calendars for the much-anticipated Gen Con Indy, the largest consumer hobby game convention in North America. With more than 25,000 unique attendees each year and more new-product introductions than any other game convention in the U.S., Gen Con is THE place where consumers, game manufactures, and vendors get together to experience the latest and greatest in the gaming industry, along with time-honored classics. This year marks the 37th year of the annual event.

Gen Con Indy will be open to the public Thursday, August 19 through Sunday, August 22 with 24-hour gaming including a LAN arena. The convention will take place at the Indiana Convention Center, a 620,000 square foot state of the art facility in downtown Indianapolis.

Attendees must purchase badges to gain entrance to the show. Badge pre-registration runs until July 12, 2004, noon PST. A four-day badge is $60 with pre-registration, or $70 on-site. A one-day badge is $23 with pre-registration, or $27 on site. Children 8 and under are free with an accompanying adult. For more information and to register, visit www.gencon.com or call (800) 529-EXPO.

Gen Con is a name that has been one with the gaming world for over 36 years.
It began as a meeting between some friends to play games in Lake Geneva, Wisconsin - thus the name Gen (Geneva) Con (Convention). Today that name lives on in the gaming industry as the places to go to get the goods. Gen Con has expanded to four shows worldwide. There are shows in Europe, Indiana (USA), and California (USA).

About Gen Con
Gen Con, LLC produces the largest consumer fantasy, sci-fi and adventure game convention in North America. Its operations include Gen Con Indy, Gen Con So Cal and Star Wars Celebration III, and licensee for European Gen Con
shows. It was founded in May of 2002 by former CEO and founder of Wizards
of the Coast, Peter Adkison, who solely owns the company headquartered in Seattle, Washington. The company¹s mission is to create The Best Four Days in Gaming! every year for its customers. For more information visit the website at www.gencon.com.

About Upper Deck
The Upper Deck Company, LLC, is a premier sports/entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. Founded in 1988, The Upper Deck Company, LLC is located in Carlsbad, Calif.

About Wizards of the Coast, Inc.
Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop role-playing game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on the method of playing trading card games (TCGs) and produces the premier trading card game, MAGIC: THE GATHERING, among many other trading card games and family card and board games. Wizards is also a leading publisher of role-playing games, such as DUNGEONS & DRAGONS, and publisher of fantasy series fiction with numerous New York Times bestsellers. Visit the Wizards of the Coast website at www.wizards.com.